Objektif

OBJECTIVE OF CONSUMER BEHAVIOR

1. The generic differences in consumer behavior between services and goods :

	Customer Expectation

2. Marketer must understand in four categories of consumer behavior :

a. Information search

b. Evaluation of service alternatives

c. Service purchase and consumption

d. Post purchase evaluation

3. Provide a set of propositions that will serve as a foundation for customer in the services marketing topics and strategies presented.